Welcome to My Blog

Experiements in copy/blog writing.

Campaigns featuring emojis

Emojis have gone viral on the Internet across all platforms and devices. Knitted into our daily communications, they have become the zeitgeist of this generation (Ai, W., et al 2017). Oxford Dictionaries, even recognised this fact and in 2015 named the  ? (Face With...

Are Google Adwords and Facebook ads the same?

The short answer- no. While both these platforms at PPC (pay-per-click), they differ in a few different ways. If you have looked into digital marketing you have probably come across Google Adwords at some point and even contemplated Social Media marketing. However...

Voice Search

The future is now; the latest trend in technology is voice-enabled search. But what is it and is it relevant for marketers? ComScore says that by the year 2020, 50% of all searches will be voice searches. This could be due to the number of difficulties people are...