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Social Media Analysis

As a short assignment for a Digital Marketing class. I was tasked with analysing the social media practices of a local brand and recommend ways in which they might improve their presence. I chose a sports supplements brand that I knew hadn’t posted online for a while and conducted research on how their competitors utilise platforms to create awareness and spur interaction with consumers; and how they might use those same practices and other techniques to improve their own platform.
This then led to a role as their social media strategist. As of January this year I have been managing the Instagram account for Cyborg Sport, an Australian sports supplements brand.